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The web site states the following, "Heating oil company and HVAC contractor services Plymouth and Norfolk counties in South Shore MA." I saw that the web site said " For more than 70 years, Scott Williams has been a trusted provider of home heating oil." They also said " To the South Shore of Boston. Based out of Quincy, Massachusetts, our customers rely on us for dependable, expert installation, service, good prices and repair for their heating and air conditioning systems. For your heating and cooling system. Sign up by July 1, 2015 and you could win a 50 fuel credit! 92 Copeland St PO." The meta header had heating oil ma as the first optimized keyword. This keyword is followed by air conditioning ma, heating ma, and air conditioning plymouth county ma which isn't as urgent as heating oil ma. The other words scottwilliamsoil.com uses is air conditioning norfolk county ma. heating contractor plymouth county ma is included and could not be viewed by search crawlers.